The LACE campaign is a new initiative from the BC Cancer Agency designed to get young women talking about Pap testing.
LACE (Live Aware. Create Empowerment.) was developed through surveys and focus testing of young women in BC, and is now being promoted by action teams in Vancouver and Victoria. The campaign focuses on the message that getting a Pap test is an empowering habit for women, and it provides information and tools to help women find out where they can get a Pap.
Many young women do not have a regular doctor to remind them to get their test, and women who do get tested regularly usually cite a reminder from their GP or a family member as the reason they go for their Pap test.
An online reminder system is available on the LACE web site, www.LACEcampaign.com [1], enabling women to send themselves an e-card reminder at a date of their choosing.
The campaign also addresses common misconceptions, such as the assumption that STI tests are Pap tests, while letting women know that they can ask for a Pap test at the same time if they are already going for STI testing.
For more information on BC Cancer Agency Cervical Cancer Screening Program, please visit www.bccancer.bc.ca/cervicalscreening [2].